Dear Uber : Why did you add 2 more steps to book a cab? | Anirudh B Balotiaa

My wife travels to work everyday using a Uber (if available, which is more often than not) and mostly I book the cab while she finishes up the chores. [spacer height=”20px”]

Lately I have experienced there are more steps to book a cab thanks to Uber promoting UberPool. But do they really have to “force” the flow in order to attempt to get more people using UberPool than normal cab? I have my doubts. [spacer height=”20px”]

So being a UX designer, I did what I normally do for my projects/work, I did a task-flow.[spacer height=”20px”]

Here is what “Booking a cab” flow was earlier -[spacer height=”20px”]


But now -[spacer height=”20px”]


So clearly, the no. of steps has increased by 50%! Earlier it was 4 and now it is 6![spacer height=”20px”]

And its a significant increase of a task which people do at-least twice a day (Home-Work-Home), not to mention the added friction. When I have NOT chosen Pool, why ask me no. of seats? And when I choose no. of seat as 1, why I have to again tap on “Own Car” to NOT select Pool? [spacer height=”20px”]

Seems like so obvious that its mistake. [spacer height=”20px”]

Anyone has another reasoning?[spacer height=”20px”]